Action Button Entertainment

Corporation headed by Bim Rogers — supposedly so, anyway, as it has yet to be proven that Bim actually exists. A.B.E.'s chief products are videogames that chase after an ideal that Bim calls the "Infinite Ladder." No A.B.E. employee really knows what this means, but the games are made anyway.

Alleged sightings of Bim Rogers occur at A.B.E's headquarters, a shack, whose only compartments include a toilet and typewriter inside the toilet's bowl, situated on a volcanic fissure. Because of the shack's locations, the sightings are theorized to be hallucinations from Hell or the appearance of Satan himself. The only door to the shack is engraved with the crest of Bim's fabricated visage, Satan with a mismatching and haphazard wig and glasses.

World leaders will often visit the shack for advice and prophecies. Because of this, Bim Rogers is cited as the most influential person who does not exist.

A.B.E. started out as a publication, simply called Action Button, for videogames journalism. Diplo was one of its earliest and longest-employed writers. The publication lost steam when its writers began to realize that videogames were too terrible to write about even derogatorily, and Action Button died a silent death. Its readership was already dwindling on account of the repulsive writing of contributor Slamuel Fite, whose essays were frequently around 50,000 words long and did things like compare a game's mechanics to a muffin for 25,000 words.

A.B.E.'s sales have, according to Bim Rogers, "paid my rent for two months."